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2015 Rugby World Cup Feasibility Study

2015 Rugby World Cup

The facts

Location: Scotland
Clients: Event Scotland, Scottish Rugby Union, Scottish Government, sportscotland, Edinburgh City Council, Glasgow City Council
Start / completion dates: February 2007 - January 2008
Services provided: event feasibility, whole-life costs, NPVs, options review, event technical assessment, event ‘winnability’, economic and social impact appraisal, cost benefit analysis

The project

Capita Symonds was appointed by Event Scotland to carry out a study into the potential of Scotland hosting the 2015 Rugby World Cup. The project involved determining whether it was beneficial for Scotland to bid for the event and under what structure it should do so. Therefore, a range of scenarios (solo bid, partnership bid or Scotland-lead bid) were assessed, as well as a number of bid partners.

Following the reduction of many options to a shortlist of four, a detailed review was carried out, evaluating each one against a range of criteria including ability to meet IRB technical criteria, legacy impact, benefits for Scotland, economic impact for Scotland and ‘winnability’.

The whole project was structured and carried out to meet the Treasury’s Green Book guidance, thus ensuring that all necessary areas had been considered and information provided to allow the Scottish Government to make a decision on bidding based on Capita Symonds’ recommendations.

Paul Bush, Chief Operating Officer - Event Scotland

Capita Symonds undertook a thorough and structured feasibility for the 2015 RWC, which will allow partners to take objective decisions regarding the benefit and cost of bidding for and hosting a major sporting event. A very professional and detailed piece of work
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